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Maternity & Newborn Care


Welcoming a new addition to your family is an exciting and life-changing time. The Company is here to support you every step of the way. We offer resources, benefits, and flexible options to help you navigate this important chapter with confidence.

Learn more about the supports available to you below. 

Keep in Mind!

Whether you’re planning for a baby, caring for a newborn, or navigating the ups and downs of early childhood, the Wellthy Parenting Support program is here to support you. The program is available to all Company employees, including those not enrolled in a Company medical plan through BCBSMA. Visit wellthy.com/member/benefits4me to get started.

Support topics include:

Birthing and Postpartum

Lactation and Breastfeeding

Sleep Coaching

Parent Coaching

  • Educate parents about family planning
    options, pregnancy, childbirth, postpartum
    care, and birth plans
  • Offer tips to partners on how to support during labor and delivery
  • Help find local mental health professionals, parenting classes, and support groups
  • Provide tips on feeding techniques, supplies and resources
  • Assist with insurance options for breastfeeding equipment and services
  • Help find local lactation consultants or breastfeeding support groups
  • Support families through sleep challenges like regressions, early wakings, and bedtime battles
  • Share guidance around sleep schedules by age, sleep-training methods and travel tips
  • Recommend sleep tracking apps and local sleep consultants
  • Share parenting techniques, behavioral strategies and communications skills for everyday challenges
  • Guide parents through developmental milestones, stages of growth, and helping establish effective routines
  • Offer support for family transitions, including preparing for a new sibling, navigating a new diagnosis, and managing the start of a new school year

Maven, the world’s largest virtual clinic for women and families, provides free, 24/7 virtual support for pre and postpartum and returning to work.

Use the Maven platform to book video appointments with providers across more than 35 specialties, including lactation consultants, pediatricians, and infant sleep coaches. You can also access provider-led virtual classes, covering topics like breastfeeding, newborn care, postpartum stress management, and more.

Begin Using Your Free Membership Today

Download the Maven app:

App Store

Google Play

Or visit: mavenclinic.com/join/bcbsma-asc

You will be prompted to create an account with your personal email and a password of your choosing. If you are prompted to select your employer, choose Benefits4Me. If you are asked to enter your “subscriber ID,” enter the number on your BCBSMA ID card.

After you create your account, choose the track you’re interested in and answer some questions to be connected to the right resources, including an advocate and provider.

If you have any trouble registering, email support@mavenclinic.com for assistance. 

Maternity and Newborn Care

  • Schedule free, virtual appointments with wait times of 2 hours or less 
  • Connect with a free Care Advocate and personalized Care Team with over 30 virtual specialists available 
  • Navigate symptoms and make treatment decisions
  • Access expert-approved articles, classes, and specialist-moderated virtual communities 
  • And more!

Welcoming a baby takes a lot of care and support. Kaiser members can visit kp.org/maternity to explore tools to help you through your pregnancy and beyond, including classes and support groups, cost estimates, mental health supports, and more. 

Did You Know?

If you’re a new or expecting parent enrolled in a Kaiser medical plan, you can sign up for workshops designed to support you and your baby’s health. One popular option focuses on breastfeeding, offering practical skills to help you feel confident and comfortable as you get started. You’ll learn how breastfeeding supports your baby’s nutrition and overall health while also benefiting your own well-being. These workshops are available at no cost to you and are a great way to prepare for this important chapter. Find workshops in your area here. 

Available beginning January 1, 2027.

Those first few months with a new baby can bring a lot of change—and a lot of sleepless nights. To give families a little extra support during that transition, the Company will subsidize the cost of a SNOO Smart Sleeper Bassinet for four months. You can preorder your SNOO so it’s ready when your baby arrives, with convenient delivery right to your home. After the subsidized period ends, you can choose to continue the rental at your own cost.

SNOO provides gentle rocking and soothing womb-like sounds to lull babies through the night and often calms upsets in under a minute. The bassinet is also the first and only FDA De Novo authorized infant bed proven to keep sleeping babies safely secured on their backs.1

Your rental includes:

  • Access to the Happiest Baby app to manage your SNOO, get real-time updates on your baby’s sleep, and premium tools for a more personalized experience
  • 2 SNOO Sacks
  • 1 fitted sheet
  • 1 water-resistant mattress & cover
  • Access to one-on-one sleep consultations with certified sleep consultants
  • Live customer support
  • Exclusive discounts on Happiest Baby products

Additional information will be shared by January 1, 2027.

See SNOO in Action

Watch Happiest Baby’s SNOO overview video to learn more about how it works and what to expect.

1 For important safety information, visit happiestbaby.com/fda.

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